By Jeff Avila
Coffee bean has long been used in personal care formulas, and now new skincare science is revealing the diverse benefits of the lesser known coffee cherry fruit surrounding the bean. While all coffee fruit contain a diverse phytonutrient composition, one patented form is leading the emerging clinical science and skincare innovation - Naox® Derma. This 100% pure arabica coffee fruit concentrate offers a spectrum of benefits that redefine nourishment, protection, and even gentle cleansing —all while upcycling what was once considered agricultural waste. Naox Derma is now available for the first time ever in Coffee Fruit Antioxidant Cleanser by Reap & Glow™️, and we’re excited to share its story.
The Origin
Nestled amidst the hillsides of Colombia and Costa Rica, the arabica coffee bean reigns supreme. However, for years, the fruit surrounding these cherished beans posed an environmental challenge. While rich in potent antioxidants called polyphenols and healthy fruit acids, the cherries were routinely discarded, threatening the delicate ecosystems of two of world’s most biodiverse nations. Moreover, the global commoditization of coffee and declining compensation for farming families has strained traditional agrarian livelihoods, displacing many farmers from their generational incomes.
In response, our partners who cultivate Naox Derma envisioned a solution that would both share the benefits of coffee fruit as well as provide a more secure and sustainable income for those working in the field. By harnessing the inherent nourishing power of coffee fruit, they not only revitalized environmental stewardship but also empowered local co-op farming communities via a second, valuable stream of income from the coffee plant.
Through a meticulous process, they identified a potent blend of three polyphenols within arabica cherries and developed a now patented method to concentrate these triple antioxidants. Importantly, this process maintains the fruit's 100% biological integrity—nothing is added or taken away.
They named this innovation Naox® (short for natural antioxidants) and originally offered it first for wonderful nutrition beverages, gummies and bars. The ingredient contains over 200 naturally-occurring phyto-nutrients and boasts five times the polyphenol concentration found in green tea and grapes. Through our botanical development lab Flora Reserve™ we partnered with the founders to create Naox Derma for topical use, opening a new potential for its remarkable benefits.
The Benefits Unveiled
In 3rd party, head-to-head testing, Naox Derma has demonstrated its superiority in protecting against environmental aging factors. Compared to well known skincare antioxidants Retinol and Coenzyme Q10, the results are remarkable:
- In protecting against Urban Dust Pollution: Naox Derma provides 246% greater protection than Retinol and 162% more than Coenzyme Q10.
- In protecting against modern-day skin stressor Blue Light: Naox Derma offers 89% better protection than Retinol and 58% more than Coenzyme Q10.
In addition, a study conducted by Eurofins testing lab underscores Naox Derma's anti-microbial efficacy. The ingredient demonstrated significant anti-microbial activity against five typical offending species. This multifaceted ingredient isn't just about shielding your skin; it's about fortifying it against the complexities of modern life.
Clinically Nourishing, Protective, and Cleansing
So clinically nourishing and protective, but cleansing as well? Yes! The unique triple antioxidant blend of chlorogenic acid, caffeic acid, and catechins along with other phytonutrients, naturally helps remove impurities and gently exfoliates while also softening the skin. Unlike typical cleansers that heavily rely on foaming and detergent agents, Naox Derma can be formulated with just light foaming. This gentle approach ensures it won't dry or strip your skin of its natural oils. Instead, it leaves your skin glowing, hydrated, and velvety soft.
The First Formula & What’s to Come
Naox® Derma is now available in Reap & Glow’s Coffee Fruit Antioxidant Cleanser. The first-ever 3-in-1 coffee fruit-based cleanser features a simple clean formula that compliments Naox Derma with avocado, grape seed and guava seed oils to further nourish and soften skin, while neutralizing aging oxidants through potent antioxidant activity.
In a 3rd party US clinical study of multi-ethnic women ages 32-59, 96% of participants indicated that the Coffee Fruit Antioxidant Cleanser leaves their skin feeling soft and nourished by cleansing alone and 92% rated it as the most gentle and effective cleanser they’ve EVER used.
Beyond our Cleanser, the Naox Derma Coffee Fruit Concentrate can be beneficial in facial serums, creams, soap bars, skin masks and muds (we’ve developed a Coffee Fruit Serum with outstanding 7 day clinical results, coming soon!). Though not as thoroughly tested in the hair care space, Naox Derma’s nourishing, protective and cleansing properties hold a lot of promise for hair and scalp health.
Naturally extracted, sustainably sourced, and scientifically proven, Naox Derma Coffee Fruit stands as a testament to innovation with integrity.
Jeff Avila is the Founder of Flora Reserve™ lab and co-Founder of Reap & Glow™, a new skincare line featuring exclusive and best-in-class performing botanical ingredient technologies at 100% clinically effective concentrations. Visit www.reapandglow.com to learn more.